{"id":4056,"date":"2026-08-10T16:44:02","date_gmt":"2026-08-10T16:44:02","guid":{"rendered":"https:\/\/www.happyideas.com\/blog\/?p=4056"},"modified":"2026-08-10T16:44:02","modified_gmt":"2026-08-10T16:44:02","slug":"historia-de-happyideas","status":"publish","type":"post","link":"https:\/\/www.happyideas.com\/blog\/historia-de-happyideas\/","title":{"rendered":"La historia de Happyideas: 16 a\u00f1os convirtiendo objetos cotidianos en sonrisas"},"content":{"rendered":"\n\n
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\n Val\u00f3ranos post<\/span>\n <\/div>\n <\/div>\n

En 2010 Happyideas naci\u00f3 en internet con una idea muy sencilla: los objetos cotidianos tambi\u00e9n pueden emocionar<\/strong>, provocar una sonrisa y convertir un momento cualquiera en algo especial.<\/p>\n

Han pasado diecis\u00e9is a\u00f1os. Esta es la historia de aquella aventura, contada de una vez y en un solo sitio, porque hasta ahora estaba desperdigada en treinta y tantos post sueltos del blog.<\/p>\n

2010 \u00b7 \u00abTienda online en construcci\u00f3n\u00bb<\/h2>\n

El primer post de esta casa no pod\u00eda ser m\u00e1s humilde. Marzo de 2010, cuatro l\u00edneas: \u00abMuy muy pronto comenzar\u00e1 a funcionar la tienda online de Happy Ideas\u00bb<\/em>.<\/p>\n

Y as\u00ed fue. Aquello empez\u00f3 siendo un hobby, una v\u00e1lvula de escape, algo que llevaba mucho tiempo rondando la cabeza. Nadie le\u00eda el blog todav\u00eda \u2014hay posts de esa \u00e9poca escritos literalmente para nadie\u2014 pero la tienda ech\u00f3 a andar.<\/p>\n

Ese mismo a\u00f1o nuestro megabanner rodaba por la revista online Mujer Hoy, entr\u00e1bamos en la plataforma Ciao.es y celebr\u00e1bamos el Mundial con un organizador de mandos a distancia. Eran otros tiempos.<\/p>\n

2011 \u00b7 El primer aniversario y las primeras alegr\u00edas<\/h2>\n

En mayo de 2011 soplamos la primera vela. Un a\u00f1o desde que empez\u00f3 la aventura.<\/p>\n

Fue un a\u00f1o de estrenos: aparecimos en la revista Atelier<\/strong> y su blog nos dedic\u00f3 un post que nos emocion\u00f3 de verdad, grabamos el primer v\u00eddeo de Happy Ideas \u2014con making of y tomas falsas incluidas, porque aqu\u00ed nunca nos hemos tomado demasiado en serio\u2014 y hasta nos sacamos un c\u00f3digo BIDI, que por entonces parec\u00eda el futuro.<\/p>\n

2012 \u00b7 Glamour, Yo Dona y las primeras 50.000 personas<\/h2>\n

La ma\u00f1ana que entramos en Google Analytics y descubrimos que nuestra libreta \u00abPhotographers I Met and Like\u00bb<\/em> hab\u00eda salido en la revista Glamour<\/strong> fue una de esas que no se olvidan.<\/p>\n

Poco despu\u00e9s, sorpresa parecida: Happyideas aparec\u00eda en El Mundo.es, en el especial de San Valent\u00edn de Yo Dona<\/strong>.<\/p>\n

Ese a\u00f1o tambi\u00e9n nos aficionamos a Instagram, cuando a\u00fan era una red de fotos cuadradas con filtros imposibles. Y empezamos a o\u00edr una frase que se ha repetido mil veces desde entonces: \u00abTu casa es tan Happy Ideas\u00bb<\/em>.<\/p>\n

2013 \u00b7 La Pop-Up Store<\/h2>\n

Era algo que ten\u00edamos en la cabeza desde hac\u00eda tiempo: montar una tienda temporal de dos o tres d\u00edas donde nuestros clientes pudieran ver, tocar y probar<\/strong> todo lo que hasta entonces solo hab\u00edan visto en una pantalla.<\/p>\n

Lo hicimos. Montamos y desmontamos una tienda completa en dos d\u00edas. Acabamos con agujetas en sitios que no sab\u00edamos que exist\u00edan, pero la acogida fue estupenda: el viernes hubo un momento en el que cre\u00edmos que no cab\u00eda nadie m\u00e1s.<\/p>\n

Diciembre de ese a\u00f1o llegamos a los 50.000 fans en Facebook<\/strong>. Lo agradecimos entonces y lo repetimos ahora: gracias por los \u00abme gusta\u00bb, por los comentarios, por los compartidos, y sobre todo por hacernos re\u00edr (y a veces cabrear).<\/p>\n

2014-2015 \u00b7 Cinco a\u00f1os<\/h2>\n

Llegaron los felpudos dise\u00f1ados por Anna Llenas<\/strong>, que se convirtieron en un cl\u00e1sico de la casa.<\/p>\n

Y en junio de 2015 cumplimos cinco a\u00f1os. Aquello que hab\u00eda empezado como un hobby se hab\u00eda convertido, poco a poco, en un trabajo. Un mont\u00f3n de sonrisas y un mill\u00f3n de gracias, escribimos entonces.<\/p>\n

2017 \u00b7 Happy Heroes<\/h2>\n

Un a\u00f1o de mucho cat\u00e1logo nuevo, s\u00ed, pero sobre todo el a\u00f1o de un proyecto que nos emocion\u00f3 de verdad: Happy Heroes<\/strong>, con todos los beneficios destinados a la lucha contra el c\u00e1ncer infantil.<\/p>\n

Porque los verdaderos superh\u00e9roes viven en corazones peque\u00f1os.<\/p>\n

2026 \u00b7 Happyideas entra en Lanzadera<\/h2>\n

Casi diecis\u00e9is a\u00f1os despu\u00e9s de aquel \u00abtienda online en construcci\u00f3n\u00bb, aquella peque\u00f1a tienda de regalos originales entra en Lanzadera<\/strong> para empezar una nueva etapa y seguir creciendo con sentido.<\/p>\n

Da un poco de v\u00e9rtigo mirar atr\u00e1s y ver el camino: del hobby a la Pop-Up Store, de la revista Atelier a Lanzadera. Pero la idea sigue siendo exactamente la misma que en 2010.<\/p>\n

Lo que no ha cambiado<\/h2>\n

Seguimos creyendo que un objeto cotidiano puede alegrarte el d\u00eda. Que una taza con una frase en el momento justo vale m\u00e1s que un regalo caro. Que las cosas se pueden decir con humor, incluso las serias.<\/p>\n

Y seguimos dando las gracias, que es en el fondo lo que hemos estado haciendo durante diecis\u00e9is a\u00f1os en este blog. A quien nos compr\u00f3 la primera vez, a quien nos recomend\u00f3 a una amiga, a quien nos etiquet\u00f3 en una foto, a quien se llev\u00f3 una pulsera solidaria, a quien vino a la Pop-Up y a quien lleva ley\u00e9ndonos desde que no nos le\u00eda nadie.<\/p>\n

Gracias. De verdad.<\/p>\n

<\/p>\n

\n

Algunos de nuestros cl\u00e1sicos<\/h3>\n
\n\"TazaTaza Happy<\/span><\/a>
\n\"TotebagTotebag Live mostaza<\/span><\/a>
\n\"VelaVela en lata La Happy Vita<\/span><\/a>
\n\"FelpudoFelpudo No Rain No Flowers<\/span><\/a>\n<\/div>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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